Toy Manufacturing & Retail Ahmedabad, Gujarat, India

Raj Toyworld Private Limited

Centralized Toy MRP, Automated Replenishment Algorithms,
and End-to-End Supply Chain Integration for a Leading Toy Brand

Diverse

Product Catalog

25%

Fulfillment Speedup

30%

Lower Holding Cost

Unified

E-commerce Portal

About the Client

About Raj Toy World

Raj Toyworld Private Limited (operating prominently under the brand name Raj Toy World) is a well-established manufacturer, distributor, and retailer of toys, dolls, and gift articles based in Ahmedabad, Gujarat, India. Incorporated on December 2, 2014, with Corporate Identification Number (CIN) U51900GJ2014PTC081393, and registered at 159, Opp. Lala Revdiwala, Kalupur outside Gate, Ahmedabad, the company is managed by directors Hussain Mansurbhai Chawiwala, Murtuza Mansurbhai Chaviwala, and Farida Mansurbhai Chawiwala. Raj Toy World operates a complex business model encompassing toy manufacturing, wholesale distribution, and retail sales outlets.

Facing challenges in managing stock levels across a diverse catalog of size and material variations, coordinating manufacturing with raw materials, and providing a modern, seamless retail shopping experience, Raj Toy World sought to unify its operations. To resolve these coordination bottlenecks, Raj Toy World partnered with SerpentCS (Serpent Consulting Services Pvt. Ltd., a global Odoo Gold Partner founded in 2011) to deploy Odoo as a centralized ERP platform integrating MRP, multi-warehouse inventory, wholesale sales, and direct e-commerce storefronts.

Industry

Toy Manufacturing & Retail

Odoo Version

Custom Odoo MRP Suite

Location

Ahmedabad, Gujarat, India

Products

Odoo CRM, MRP, Inventory, E-commerce

Business Challenges

Challenges Before Odoo

Complex Toy Inventory

Managing stock for a wide range of toys with varying sizes, materials, and seasonal demand patterns manually led to frequent stockouts and high storage costs.

Supply Chain Disconnection

Coordinating manufacturing operations, wholesale distribution schedules, and retail store replenishment without a unified system caused delivery delays.

Fragmented Customer Experience

Meeting retail client expectations with personalized shopping and managing wholesale customer communications manually reduced overall engagement.

Lack of Real-Time Visibility

Absence of live tracking across the production line and regional retail counters slowed down inventory planning and financial reporting.

Our Solution

How SerpentCS Solved It

SerpentCS designed and deployed a comprehensive Odoo ERP solution integrating customized manufacturing (MRP), inventory control, CRM, and e-commerce modules.

Centralized Inventory Control configured Odoo as a unified backend database to streamline stock tracking, warehouse transfers, and order fulfillment.

Automated Replenishment programmed smart replenishment algorithms that calculate reorder levels based on historical sales and demand forecasting.

End-to-End Supply Chain Integration connected manufacturing routing, bills of materials (BOM), and warehouse logistics for seamless coordination.

Real-Time Shipment Tracking provided full visibility into freight logistics and distributor shipments, minimizing transportation delays.

Customer-Centric CRM & Loyalty deployed CRM tools to track wholesale customer histories, set custom price lists, and launch targeted promos.

Unified E-commerce Storefront integrated Odoo with their online store to automate order sync, inventory updates, and online payments.

Key Implementations

Centralized Stock Control

Replenishment Algorithms

MRP & BOM Management

Supply Chain Integration

E-commerce Integration

Odoo CRM Tools

Real-Time Data Analytics

Automated Label Printing

Key Results

Business Impact

25% Faster Order Fulfillment

Automated sales and manufacturing pipelines reduced order processing time by 25%, ensuring quicker deliveries.

30% Lower Inventory Holding Costs

Demand-based automated replenishment kept stock levels optimized, leading to a 30% reduction in holding costs.

Enhanced Retail Satisfaction

E-commerce integration and loyalty promotions provided customers with a modern, personalized retail experience.

Better Wholesale Coordination

Wholesale partners experienced streamlined communication, accurate pricing plans, and faster shipment dispatches.

Scalable Business Operations

Centralized ERP architecture provided a solid foundation to scale production and expand into new retail markets.

“

The implementation of Serpent Consulting Services Pvt. Ltd.'s software has been a game-changer for our business. We've experienced unprecedented efficiency, happier customers, and strategic growth. A true partner in our success! "