Ayurvedic & FMCG Distribution Raipur, Chhattisgarh, India

Chyawan Ayurveda Health Care Private Limited

Automated Inventory Tracking, Smart Replenishment Algorithms,
and Mobile-Friendly Order Placement for a Leading Ayurvedic and FMCG Brand

200+

Ayurvedic SKUs

30%

Fulfillment Speedup

20%

Lower Holding Cost

25%

Customer Retention

About the Client

About Chyawan Ayurveda

Chyawan Ayurveda Health Care Private Limited (operating under the prominent brand name Shri Chyawan Ayurveda) is a leading Indian manufacturer and distributor of Ayurvedic medicines, health supplements, personal care, and FMCG grocery products. Founded on June 13, 2018, with Corporate Identification Number (CIN) U74999CT2018PTC008591, and registered at Babylon Capital, Raipur, Chhattisgarh, the company is managed by directors Devkar Saheb and Shilkar Das. Shri Chyawan Ayurveda sells over 200+ distinct Ayurvedic products through a vast nationwide network of unit franchisees, master franchisees, and retail distributors.

Facing complex operational challenges such as manual stock counting across multiple warehouses, varying shelf-lives of organic products, and slow distributor order fulfillment, the company sought to centralize its operations. To solve these bottlenecks and establish a seamless mobile order pipeline, Chyawan Ayurveda partnered with SerpentCS (Serpent Consulting Services Pvt. Ltd., a global Odoo Gold Partner founded in 2011) to deploy Odoo as its core ERP system integrated with a custom customer and franchise portal application.

Industry

Ayurvedic Medicines & FMCG Retail

Odoo Version

Custom Odoo Distribution Suite

Location

Raipur, Chhattisgarh, India

Products

Odoo CRM, Inventory, Sales & Mobile App

Business Challenges

Challenges Before Odoo

Manual Shelf-Life Tracking

Balancing 200+ Ayurvedic and grocery SKUs with different shelf lives and demand patterns manually led to frequent stock expiration and stockouts.

Slow Order Fulfillment

Processing distributor orders manually from phone calls or email spreadsheets caused delays and dispatch errors, hindering franchise growth.

Fragmented Customer Engagement

The absence of a centralized customer communication strategy resulted in low repeat purchases and slow franchise feedback collection.

Lack of Mobile Accessibility

Franchisees and field representatives could not place orders or track delivery status in real-time, slowing down the sales pipeline.

Our Solution

How SerpentCS Solved It

SerpentCS designed and deployed a comprehensive Odoo ERP solution tailored to the unique Ayurvedic and FMCG distribution model of Shri Chyawan Ayurveda.

Centralized ERP Database configured Odoo as the single backend to track inventory, franchise sales, and accounts across all locations.

Automated Inventory & Stock Tracking provided real-time visibility into stock levels, tracking batch numbers and product expiry dates automatically.

Smart Replenishment Algorithms optimized stock reorder points to prevent overstock and stockouts of popular Ayurvedic medicines.

Automated Order Processing Workflows streamlined order confirmation, pick/pack operations, and invoicing, reducing order fulfillment time.

Integrated Odoo CRM & Promotions connected customer feedback analytics tools to send personalized product suggestions and marketing updates.

Mobile App for On-the-Go Orders built a mobile-friendly portal allowing franchisees and clients to place orders, track shipments, and view rewards.

Key Implementations

Automated Stock Tracking

Replenishment Algorithms

Order Fulfillment Engine

Odoo CRM Integration

Mobile Ordering App

Real-Time Order Tracking

Customer Analytics Tools

Centralized ERP Architecture

Key Results

Business Impact

30% Reduction in Processing Time

Automated sales and inventory integration cut order processing time by 30%, ensuring rapid fulfillment and dispatch.

20% Lower Inventory Holding Costs

Smart replenishment algorithms minimized stockouts and overstocks, lowering average inventory holding costs by 20%.

25% Increase in Customer Retention

CRM analytics and targeted, personalized promotions led to a 25% increase in repeat orders and customer retention.

Seamless Mobile Ordering

The user-friendly mobile app enabled unit franchisees and customers to place orders instantly and track them in real-time.

Scalable Franchise Growth

The centralized ERP architecture supports the seamless expansion of the company's unit and master franchise networks.

“

The implementation of Serpent Consulting Services Pvt. Ltd.'s software has been a game-changer for our business. We've experienced unprecedented efficiency, happier customers, and strategic growth. A true partner in our success! "