Retail Management & Distribution Himatnagar, Gujarat, India

Sabugar Personal Care Product Limited

Centralized Retail ERP, 10-Seater Call Center Lead Assignment,
and Automated Multi-Warehouse Inventory Reminders for a Leading Distributor

10-Seater

Inbound Call Center

Door-to-Door

City Distributors

1-Click Printing

Daily Shipping Labels

7 Cities

Gujarat Warehouses

About the Client

About Sabugar Care

Sabugar Care (officially incorporated as Sabugar Personal Care Product Limited on July 24, 2009, with CIN U24230GJ2009PLC057600) is a leading retail distributor of personal care and cosmetics products based in Himatnagar, Gujarat, India. Operating from its registered office at 5346, Safari Street, Pologround, Himatnagar, the company imports personal care products in bulk from multiple countries, repackages them, and distributes them through a widespread door-to-door network of city-based distributors.

To power its sales engine, Sabugar Care manages a dedicated 10-seater call center that coordinates customer leads, follows up with clients, and books telephone orders. Local distributors deliver these orders door-to-door, earning monthly commissions per delivery and submitting collections at the end of each month. To automate bulk repacking, lead tracking, and complex distributor commission accounting, Sabugar Care partnered with SerpentCS (Serpent Consulting Services Pvt. Ltd., a global Odoo Gold Partner founded in 2011 and headquartered in Gandhinagar, Gujarat, India) to design a unified OpenERP / Odoo system.

Industry

Personal Care & Retail Distribution

Odoo Version

Custom OpenERP / Odoo Suite

Location

Himatnagar, Gujarat, India

Products

Odoo CRM, Sales, Purchase & Warehouse

Business Challenges

Challenges Before Odoo

Manual Lead Distribution

Distributing bulk marketing leads to the 10-seater call center team manually was slow, leading to duplicate assignments and missed follow-ups.

Tedious Distributor Receivables

Manually creating account receivable entries for distributors and tracking their monthly commission payouts was complex and prone to bookkeeping errors.

Slow Label Printing Workflow

Generating daily shipping labels for door-to-door deliveries manually across multiple city zones caused packaging bottlenecks and shipping delays.

Multi-Warehouse Stock Invisibility

Lack of real-time inventory visibility across regional warehouses (Ahmedabad, Gandhinagar, Rajkot, Surat, Bhavnagar, etc.) caused frequent stock shortages.

Our Solution

How SerpentCS Solved It

SerpentCS designed and deployed a comprehensive OpenERP/Odoo system integrating customized CRM, Sales, Purchase, Warehouse, and Accounting modules.

Centralized Distribution & Accounting ERP configured Odoo as a single backend database to track bulk imports, repacking processes, and distributor balances.

Custom Mass Editing Module developed to allow managers to assign customer leads in bulk instantly to specific call center tele-callers.

Automated Distributor Receivable Entries programmed the system to automatically generate account receivable and commission entries upon validation of delivery orders.

Daily Shipping Label Generator created a custom label printing module that extracts daily order details to print shipping labels for each distributor.

Geographic Lead Customization extended lead records with city, area, and recurrent follow-up details to match city-specific distributor zones.

Proactive Multi-Warehouse Stock Alerts implemented minimum stock level reminders across regional warehouses in Ahmedabad, Gandhinagar, Himmatnagar, Rajkot, Baroda, Surat, and Bhavnagar.

Key Implementations

Call Center CRM

Mass Lead Assignment

Daily Shipping Labels

Localized Lead Profiling

Auto Receivable Entries

Minimum Stock Alerts

Distributor Commissions

Odoo Accounting Integration

Key Results

Business Impact

Centralized Distributor Network

All distributors operate on a single centralized system, enabling real-time stock allocation and payment history tracking.

Regular Tele-Call Follow-ups

Systematic bulk lead assignments ensure the call center team follows up on marketing leads regularly, boosting order rates.

Fast Shipping Label Printing

1-click daily shipping labels generated directly from delivery orders cut dispatch preparation time in half.

Error-Free Commissions

Monthly commission and accounts receivable reports are compiled automatically, eliminating payment discrepancies.

Optimized Stock Levels

Automated reminders on minimum stock levels kept warehouses fully stocked across Ahmedabad, Gandhinagar, Rajkot, Surat, Bhavnagar, Baroda, and Himmatnagar.

“

SerpentCS designed and delivered a stellar retail management ERP. The centralized system connects our 10-seater call center directly with our door-to-door distributor networks. Managing stock levels across our 7 regional warehouses and computing distributor commissions has never been so seamless and accurate. "