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How To Best Set Up The Online Store With Odoo ERP ?

Odoo eCommerce Features - SerpentCS
March 3, 2020 by
How To Best Set Up The Online Store With Odoo ERP ?


Worldwide eCommerce sales are projected to grow to $3.9 trillion by 2020.

The astronomic rise in sales and earnings gears up the start-ups to jump on the eCommerce bandwagon, even with limited capital. But, setting up the online store and consistently making the dollars is not plain-sailing all the time. Developing an ecommerce business on the sloppy web is hard due to a lot of intricacies involved from building the store to engineering the user experience to acquiring space on the user’s phone or mind. 

Odoo ERP is the one-size-fits-all solution for all the ecommerce store development needs with an end number of themes to design the out-of-box front-end to the versatile backend framework that fulfills all the inventory, warehouse, products, invoicing, and accounting management needs. 

Interested in achieving excellence in operational efficiency, user experience, and ROI with Odoo ERP? Let’s explore Odoo E-Commerce Functionality! 

UI designing

The interface is the combination of art and science where the right blend of graphics, colors, and optimal text can turn the visitor into a customer in just a few seconds. It’s an expensive deal for novice players. That’s where leveraging the myriad of the themes provided by Odoo helps. 

The businesses are allowed to choose any of the themes that suit the Ecommerce offerings niche with a great degree of customization to make the interface complement the operations. Odoo theme is an incredible solution to design and customize new product pages through simple drag-and-drop options without hiring a team of coding superheroes and designers. The enhancements and changes can be made anytime to keep the interface look stunning.

Back-end development

Your eCommerce store will not be just the next to another eCommerce store joining the arms race. To keep the customer's feel shopping easy and interesting, the operations must perform flawlessly, and that’s impossible without inventory management, warehouse management, and product management. 

The inventory management will become a breeze with auto-stock management and replenishments where the stock levels in the inventory are always maintained according to market fluctuations, and customer demands. Also, when the minimum stock is defined in the Odoo, the Odoo automatically sent the procurement request for more stocks. Besides, tracking the item inside and outside of the inventory is feasible through Lots Tracking, Activity Log, Serial Numbers, and Perpetual valuation.

The multiple warehouses can be managed through a single dashboard and stock replenishment rules can be defined between various distribution centers accordingly. The barcode-based packing under warehouse management reduces the processing time and speeds up the order deliveries. 

With the growing demands of the customers, it’s important to keep the variants of the products in inventory, Odoo allows the store to create multiple variants of the products, in addition to the detailed product pages including images, CTA, banners, slides, and necessary information. The product variants (Hues, size, type, price, and others) configuration engages the customers and increases the likelihood of conversion. 

The smart recommendation engine can also be implemented to up-sell or cross-sell the items that ultimately increase sales and revenue. 

Integration with other modules

The third-party integration facility makes life easier. Just in the case of hassle-free payment, Odoo enables easy checkout with a slew of payment gateways integration such as PayUmoney, Buckaroo,, and Stripe, and cheque or bank transfer option. Plus, it also provides the flexibility to integrate other payment options that if the business requires.

The limitless shipping providers like UPS, USPS, FedEx, and other logistic carriers can be integrated for seamless tracking and order delivery. Here, just the business required to create the shipping rules for shipping cost estimation based on weight and distance. 

To help the store extend the user outreach and increase the market share, integration with major eCommerce marketplaces such as Amazon and eBay.

SEO optimization

Certainly, the live chat provided by Odoo helps in resolving the customer’s query in real-time and secures sales. But, how about if the Ecommerce store offerings are not coming in the top ranking results on Google when the users are searching for them. All efforts go in vain.

The SEO professionals at Serpent help the businesses to champion organic results and drive target users to the store through the right mix of technology, tools, and tactics. 

Support and maintenance

The Ecommerce store is not a “set-it-and-forget-it” type of business. That’s why continuous maintenance services are offered to keep the business operations and processes functions as expected. The on-demand support is provided when needed. 

Security audit

Cyber-attacks are too common these days. It becomes essential to continuously check the pulse of the eCommerce store. The security audits are performed at regular intervals to avoid data leakages and ensure infrastructure remains secured else it costs a ton to the business.