Healthcare & Orthopedic Manufacturing South Korea

Prime Medical

Geofenced Sales Representative Tracking, Route Optimization,
and Real-Time Odoo V8 Reporting Dashboard

GPS Geofencing

Anti-Location Deviation

V8 Backend

Live Analytics Sync

Route Planner

Weekly MR Schedule

Cost-Cutters

Lower Daily Expenses

About the Client

About Prime Medical Inc

Prime Medical Inc is a leading international manufacturer of orthopedic immobilization and cast room products. Headquartered in Gwangju-si, Gyeonggi-do, South Korea, with extensive manufacturing and distribution operations across India, Thailand, and the Philippines, the company produces world-class synthetic casting tapes (PrimeCast™), plaster of Paris splints (PrimePOP™), and cast room accessories for hospitals and medical clinics globally.

As a high-volume healthcare manufacturer, most of Prime Medical's field workforce consists of Medical Sales Representatives (MRs) responsible for conducting daily visits to doctors, dealers, clinics, hospitals, and stockists. To streamline field force automation and eliminate false location reporting, Prime Medical partnered with SerpentCS (Serpent Consulting Services Pvt. Ltd., a global Odoo Gold Partner founded in 2011 and headquartered in Gandhinagar, Gujarat, India) to deploy a hybrid solution combining an Odoo v8 CE backend with a geofenced Android mobile application.

Industry

Healthcare Manufacturing

Odoo Version

Odoo V8 (MR Tracking)

Location

South Korea / Global

Products

PrimeCast™, POP & Splints

Business Challenges

Challenges Before Odoo

Unmonitored Field Operations

Medical Representatives visited doctors, clinics, and dealers without centralized tracking or real-time verification of completed calls.

Location Deviations & False Reporting

Management lacked a reliable mechanism to confirm if MRs were physically present at assigned customer locations during reporting.

Inefficient Tour Planning

Without structured weekly route planning tools, MRs wasted significant time commuting between distant healthcare entities.

Excessive Operational Expenses

Unoptimized routes led to inflated fuel costs and daily expense reimbursements without transparent efficiency metrics.

Our Solution

How SerpentCS Solved It

SerpentCS designed a comprehensive field force tracking ecosystem featuring an Android mobile application paired with a centralized Odoo V8 backend and live analytics dashboard.

GPS Geofenced Check-In automatically validates calls when MR coordinates match customer location, marking mismatched visits as location deviations.

Locality-Based Access Permissions restricting MR mobile app views strictly to assigned doctors, clinics, hospitals, and stockists.

Weekly Tour Planning Engine enabling sales staff to schedule optimized weekly visit plans and maximize doctor coverage.

Real-Time Odoo Sync instantly transferring mobile transactions, orders, and call logs to the central Odoo V8 database.

Management Reporting Dashboard providing real-time analytics to measure MR conversion rates, call counts, and route compliance.

Automated Expense Verification streamlining daily allowance and fuel expense reimbursements based on verified route logs.

Key Implementations

Android Field App

GPS Geofencing

Weekly Tour Planner

Odoo Live Dashboard

Doctor & Hospital Registry

Location Deviation Alert

Expense Control

Odoo V8 CE Engine

Key Results

Business Impact

Significant Profit Growth

Close monitoring of Medical Representatives brought major sales performance gains and overall profitability.

Maximized Doctor Visits

Route optimization features saved travel time, enabling MRs to meet more doctors, dealers, and hospitals daily.

Zero False Reporting

GPS location matching eliminated false visit reporting and mapped exact field agent efficiency.

Lower Operational Costs

Reduced unnecessary travel expenses, fuel usage, and administrative overheads for daily MR allowances.

Instant Executive Visibility

Equipped management with real-time reporting dashboards for agile decision-making across global branches.

“

Partnering with SerpentCS to implement the geofenced mobile tracking app and Odoo V8 backend transformed our sales operations. Our Medical Representatives now follow optimized routes, false reporting has been eliminated, and executive management gets live visibility into hospital coverage. "