Real Estate Dubai, UAE

IRTH Group

Unified Data Migration & Real Estate ERP Integration
with Odoo ERP

100%

Data Accuracy

Zero

Downtime Cutover

100%

Single Source of Truth

Faster

Financial Closure

About the Client

About IRTH Group

IRTH embodies the essence of legacy, anchoring its roots in the heart of vibrant Dubai. As part of a distinguished local family conglomerate, this privately held real estate investment platform draws strength from a heritage spanning over a century.

At IRTH, foundation principles are built upon three core values: Trust, Strength, and Agility. Extending its footprint through strategic partnerships with esteemed local and international hospitality brands, IRTH manages prestigious residential, commercial, and hospitality real estate developments across Dubai and international horizons with a team of 150+ professionals.

Industry

Real Estate

Employees

150+

Location

Dubai, UAE

Products

Real Estate Investment & Development

Business Challenges

Challenges Before Odoo

Data Fragmentation

Operating across separate platforms like Zoho CRM and legacy systems created data silos across sales, purchase, and accounting departments.

Data Inconsistency

Duplicate entries and manual reconciliation across platforms caused reporting discrepancies and operational inefficiencies.

Complex Transaction Mapping

Migrating multi-currency, multi-entity real estate sales, purchases, and project accounting required zero-error execution.

Slow Financial Closing

Operational data separation resulted in delayed monthly financial closing cycles and limited real-time executive visibility.

Our Solution

How SerpentCS Solved It

SerpentCS's expert Odoo team collaborated closely with IRTH to consolidate all business data within Odoo, enabling a single source of truth for the organization through a custom migration and synchronization solution.

Custom IRTH–Odoo Sync & Migration Module developed to automate data migration from Zoho CRM to Odoo.

One-Click Master Data Import for Customers, Vendors, Projects, Accounts, and Products with full mapping.

Complete Transaction Mapping for Sales, Purchase, and Accounting data preserving complete transaction history.

Staged Migration Strategy allowing ongoing Zoho operations during migration runs with zero data loss cutover.

Automated Data Validation & Deduplication rules implemented to eliminate duplicate records.

Centralized Financial Accounting enabled faster financial closing and executive reporting dashboards.

Key Implementations

Zoho Sync

Real Estate

Master Data Import

Transaction Mapping

Sales & Purchase

Accounting

Financial Closing

Dashboards

Key Results

Business Impact

100% Data Accuracy

Achieved 100% data accuracy in migrated records between Zoho and Odoo with zero data loss.

Centralized Operations

Consolidated all real estate sales, project accounting, and vendor workflows into a single source of truth in Odoo.

Reduced Manual Work

Eliminated repetitive manual data entry and duplicate record creation across sales, purchase, and accounting.

Faster Financial Closing

Accelerated financial closing and reporting cycles with real-time accounting integration across all real estate ventures.

Minimal Downtime

Planned and executed migration in stages to ensure seamless cutover and go-live with zero operational disruption.

“

IRTH team is happy with the Data migration from ZOHO to Odoo. SerpentCS provided a robust integration bridge and executed a seamless transition that consolidated our entire real estate operations, sales, and financial accounting into a single source of truth. "

IRTH Management Team

IRTH Group, Dubai

Success Stories