Medical Device Manufacturing & Orthopedic Supplies Vadodara, Gujarat, India

Prime PMPPL

Global Field Force Automation & CRM Integration
with Odoo ERP Connectivity

40%

Field Sales Productivity

100%

Location & Data Accuracy

Real-time

GPS & Tour Plan Visibility

Future-Ready

Odoo ERP Architecture

About the Client

About Prime PMPPL

Prime Medica Promotion Pvt. Ltd. (PMPPL), established in 2003, is a Vadodara-based manufacturer and distributor of advanced orthopedic and medical products. Its flagship PrimeCast™ brand is widely used across hospitals, clinics, and medical institutions in India.

With 100+ employees and a network of 200+ distributors and stockists across 28 Indian states, Prime PMPPL needed a mobile field automation and CRM platform connected with Odoo ERP to improve sales visibility, tour planning, attendance, expense processing, and order booking.

Industry

Medical Devices

Network

200+ Distributors

Location

Vadodara, Gujarat, India

Products

PrimeCast™, POP, Stockinettes & Splints

Business Challenges

What Prime PMPPL Was Up Against

Manual Field Tracking

Sales executives relied on registers and delayed daily visit reports to record doctor, clinic, and dealer interactions.

Fragmented CRM Data

Customer details, doctor preferences, dealer follow-ups, and relationship history were spread across spreadsheets.

Limited Location Visibility

Management lacked a live view of field routes, hospital visits, dealer meetings, and location-verified attendance.

Expense & ERP Gaps

Manual receipts, delayed reimbursements, POB delays, and disconnected Odoo ERP updates created administrative overhead.

Our Solution

Smart Connectivity Hub for Prime PMPPL

SerpentCS developed a Flutter-based field force automation and CRM application integrated with Odoo ERP, helping Prime PMPPL connect field attendance, tour plans, expense scanning, customer visits, and product order booking in one mobile workflow.

Geolocation & Attendance with GPS-based check-in/check-out, coordinates, and distance-limit rules for verified field attendance.

Tour Plan Management to create, submit, approve, and execute daily or monthly visit plans for doctors, hospitals, and dealers.

AI Expense Scanning using ML Kit OCR and Google Gemini AI to scan receipts and create Odoo expense records.

Product Order Booking allowing field users to select PrimeCast™, stockinettes, splints, dealers, and trigger Odoo sale orders.

Odoo JSON-RPC Integration to synchronize field activity, orders, expenses, and customer information with the central ERP backend.

Offline Hive Sync to save visit logs and expense drafts during network drops and sync them once connectivity returns.

Key Implementations

Geo-Fencing

Tour Planner

AI Expense OCR

Odoo JSON-RPC

Product Booking

CRM Visits

Offline Sync

Dashboards

Key Results

Business Impact

Field Sales Productivity

Automated visit logging, tour planning, and instant POB entry reduced manual reporting work for field representatives.

Location & Data Accuracy

GPS-enabled attendance and field tracking gave management trustworthy data for planning and decisions.

Faster Expense Reimbursement

AI receipt scanning and automatic Odoo attachment creation reduced delays in expense review and approval.

Operational Transparency

Managers gained real-time visibility into visits, routes, orders, expenses, and nationwide field activity.

Scalable Odoo Architecture

The modular Flutter and Odoo integration can scale as Prime PMPPL expands its dealer and hospital network.

“

This application has transformed our field sales operations from delayed manual reporting into a data-driven real-time workflow. It connects our sales force with Odoo ERP and gives complete transparency across dealer visits, hospital calls, expenses, and product order booking. "