Ayurvedic Manufacturing & Organic Herbs Ahmedabad, Gujarat, India

HNCO Organics

Global Field Force Automation & CRM Integration
with ERPNext Connectivity

35%

Sales Efficiency Gain

100%

Data Accuracy

Real-time

Field Visibility

Future-Ready

Architecture

About the Client

About HNCO Organics

HNCO Organics Pvt. Ltd. (formerly Herbs & Crops Overseas) is an Ahmedabad-based Ayurvedic manufacturer specializing in organic herbs, nutraceuticals, wellness ingredients, and private-label manufacturing.

With exports to 25+ countries, HNCO needed a connected field force automation and CRM platform that could give management real-time visibility while syncing field activities with its ERPNext ecosystem.

Industry

Ayurvedic Manufacturing

Global Reach

25+ Countries

Location

Ahmedabad, Gujarat, India

Core Focus

Private Label, Contract Manufacturing & Wellness

Business Challenges

What HNCO Was Up Against

Manual Field Tracking

Sales and field staff relied on manual call logs and offline notes, causing delayed reporting and limited accountability.

Fragmented CRM Data

Customer follow-ups were managed across spreadsheets, making lead conversion and relationship history difficult to track.

Limited Real-time Visibility

Management needed live visibility into field activities to support its Global Capability Centre vision.

Integration Gaps

Mobile field activity, attendance, calls, and follow-ups were not fully connected with the central ERPNext backend.

Our Solution

A Smart Connectivity Hub for HNCO

SerpentCS developed a Flutter-based field force automation platform integrated with ERPNext, helping HNCO connect call tracking, CRM follow-ups, attendance, and field visibility in one workflow.

Automated Call Tracking to capture incoming, outgoing, and missed calls in real time with SIM-aware identification.

ERPNext Integration through custom Frappe APIs for call logs, follow-ups, and attendance synchronization.

Field Check-in/Out with geolocation-based attendance that supports transparency during working hours.

Smart CRM Dashboard to help field agents manage follow-ups, leads, and communication history from mobile.

Offline Synchronization using local persistence so field data is captured even in low-connectivity areas.

Secure Mobile Access with biometric and secure authentication for field users.

Key Implementations

SIM-Aware Tracking

Adaptive Dashboard

ERPNext APIs

Background Sync

Follow-up Management

Geo Attendance

Secure Auth

Offline Mode

Key Results

Business Impact

Sales Efficiency Gain

Field agents spend less time on manual reporting and more time on client acquisition and follow-ups.

Accurate Field Data

Automated call logs reduced manual entry errors and gave management reliable activity data.

Enhanced Customer Experience

Better follow-up tracking improved response times and helped strengthen lead conversion.

Real-time Visibility

Management can monitor field activity, attendance, and communication history from connected dashboards.

Future-Ready Architecture

The platform is built to scale with HNCO's Global Capability Centre and tech-driven Ayurveda vision.

“

This application transformed HNCO field operations from manual and reactive tracking into a connected, data-driven workflow. With automated call logging, CRM follow-ups, and ERPNext synchronization, the team gained stronger visibility and better control over global field activities. "